The transportation and logistics sector mourns the passing of William Reed Jr., CEO of Skyline Transportation, who died unexpectedly on December 17th at his residence in Farragut, Tennessee, at the age of 71. Reed was a prominent figure in the trucking industry, widely recognized for his advocacy and significant contributions over decades. His leadership at Skyline Transportation and engagement in numerous industry associations solidified his reputation as a respected and influential leader.
Reed’s journey with Skyline Transportation began when he took the helm of the less-than-truckload (LTL) freight carrier, initially established by his father and uncle in 1954. Under his guidance, the company expanded from a small operation into a notable regional LTL carrier. By 1999, Skyline Transportation boasted 22 terminals across 10 states in the southeastern United States before its sale to Old Dominion Freight Lines. Reed’s entrepreneurial spirit led him to continue operating Skyline Transportation as a truckload and dedicated contract carrier, demonstrating his enduring commitment to the industry. Today, his sons, Jeff and Bill Reed III, carry on his legacy, leading the company into the future.
Beyond his accomplishments at Skyline Transportation, Reed, affectionately known as “Big Bill,” was deeply involved in various industry organizations. He served on the board of directors and as former chairman of the Tennessee Trucking Association. His active participation also extended to the Truckload Carriers Association and the American Trucking Associations (ATA), where he championed numerous industry causes and initiatives.
Chris Spear, president of ATA, paid tribute to Reed’s character and dedication. “Bill was always one to step up and help where needed,” Spear stated. “He was passionate about trucking and especially proud of his family.” Spear fondly remembered Reed as “bigger than life” and “a friend to all” within the industry, highlighting his approachable nature and widespread respect.
Echoing Spear’s sentiments, Dan Doran, president of Doran Logistics Services and chairman of the Truckload Carriers Association, described Reed as “one of the industry’s great people.” Doran emphasized Reed’s profound impact, saying, “Bill was a pillar of the trucking industry, a kind-hearted, respected professional with a wealth of knowledge.”
Kevin Burch, former ATA Chairman and a fellow board member, valued Reed’s insights and camaraderie. “His knowledge of our industry was priceless, and he always found a way to get the job done like so many truckers,” Burch recalled. Jack Middleton, former CEO of SMC3, recounted Reed’s mentorship and support, acknowledging Reed’s significant influence on his career and the success of SMC3. “It was obvious to me that Bill wanted to mentor me in my new role and his support and long-term friendship became one of the legs of the success that SMC3 continues to enjoy,” Middleton said.
William Reed Jr.’s legacy extends beyond Skyline Transportation and into the hearts of those he worked with and mentored. He is survived by his wife, Doris, his sons Jeff and Bill Reed III, five grandchildren, and his brother, Bob Reed. His contributions to the trucking industry and the indelible mark he left on Skyline Transportation will be remembered for years to come.
