The South Shore Transportation Management Association (SSTMA) plays a vital role in shaping the transportation landscape of the South Shore region. Dedicated to improving mobility and accessibility for residents and visitors alike, SSTMA is guided by a diverse and experienced Board of Directors. This board comprises leaders from various sectors, all committed to enhancing south shore transportation and ensuring a sustainable and efficient transportation network.
This article introduces the individuals who dedicate their time and expertise to steer SSTMA’s mission. Get to know the faces behind the initiatives driving south shore transportation forward in the Lake Tahoe area.
Dedicated Leadership: The SSTMA Board of Directors
The SSTMA Board of Directors is composed of representatives from key sectors within the South Shore community. These include lodging, business, recreation, health and wellness, environmental groups, social services, and local government. This diverse representation ensures that a wide range of perspectives are considered when addressing the complex challenges and opportunities in south shore transportation. Their collective expertise is crucial for developing and implementing effective strategies to improve mobility for everyone in the region.
Let’s meet the individuals who are shaping the future of south shore transportation:
Raymond Suarez – Executive Director
Executive Director, Lake Link Microtransit Service
Raymond Suarez is the Executive Director for SSTMA’s innovative Lake Link Microtransit service, a key initiative in enhancing south shore transportation options. With extensive experience in implementing mobility innovation programs and urban design, Raymond brings a wealth of knowledge to SSTMA. His expertise is focused on making transportation more accessible and improving overall community mobility.
Prior to joining SSTMA, Raymond served as a strategy advisor and innovation leader, working on multi-modal solutions and transit-oriented development projects across the United States. His proven ability to collaborate with diverse stakeholders, including boards, communities, and funding partners, was a key factor in his selection. Raymond’s leadership is instrumental in ensuring the smooth operation and success of the Lake Link service, a crucial component of south shore transportation improvements. For any inquiries about Lake Link, Raymond can be reached via email or phone at 650-520-6714.
Chris Proctor – Chair
Health & Wellness Representative
Chris Proctor serves as the Chair of the SSTMA Board, bringing his expertise from the health and wellness sector. As Director of Community Benefit for Barton Health, Chris is deeply involved in addressing social determinants of health, including transportation access. Recognizing the critical role of south shore transportation in community well-being, Chris focuses on developing strategies to improve access to healthcare and essential services through enhanced mobility options.
With 25 years of experience in the medical field, Chris’s leadership is invaluable in aligning south shore transportation initiatives with community health goals. He also serves on the Barton Foundation Board of Trustees and has been actively involved in numerous local community initiatives, demonstrating his long-term commitment to the South Lake Tahoe region.
Steve Teshara – Vice Chair
Business Community Representative
Steve Teshara, Vice Chair of the SSTMA Board, represents the business community and brings decades of experience in policy, planning, and community advocacy within the Tahoe region. As CEO of the Tahoe Chamber and Government Affairs Liaison, Steve is a strong advocate for sustainable economic development that is intrinsically linked to effective south shore transportation systems.
His extensive resume includes over 25 years in leadership roles for various business and community organizations. Steve’s consulting company, Sustainable Community Advocates, further underscores his dedication to building thriving and accessible communities through improved south shore transportation and infrastructure.
Gavin Feiger – Secretary
Community Mobility Representative
Gavin Feiger serves as the Secretary of the SSTMA Board and represents community mobility interests. As Senior Policy Analyst at the League to Save Lake Tahoe, Gavin is deeply engaged in advocating for policies that protect and restore the Lake Tahoe Basin, with a strong focus on sustainable south shore transportation planning.
Gavin co-chairs the Community Mobility Workgroup and serves on the Board of the Lake Tahoe Bicycle Coalition, highlighting his commitment to promoting diverse and environmentally friendly transportation options. His expertise in land use and transportation planning is vital to SSTMA’s efforts in creating a more mobile and sustainable South Shore.
Jerry Bindel – Treasurer
Lodging Association Representative
Jerry Bindel, Treasurer of the SSTMA Board, represents the Lodging Association. As General Manager at Forest Suites Resort at Heavenly Village and current chair of the Lake Tahoe Visitors Authority, Jerry understands the crucial link between tourism and efficient south shore transportation.
His involvement with the South Lake Tahoe Tourism Improvement District and the South Lake Tahoe Recreation Commission further demonstrates his commitment to enhancing the visitor experience and local infrastructure. Jerry’s perspective from the lodging sector is essential in ensuring that south shore transportation solutions cater to the needs of both residents and the tourism industry.
Board Members at Large: Diverse Expertise
The SSTMA Board also includes several dedicated members at large, each bringing unique skills and perspectives to the table, further strengthening the association’s approach to south shore transportation:
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Carol Chaplin – Business Community Representative: As President/CEO of the Lake Tahoe and Tahoe Douglas Visitors Authority, Carol brings extensive experience in visitor experience and community development, crucial for integrated south shore transportation planning that supports the local economy and tourism.
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Darcie Goodman Collins, PhD – Environmental Community Representative: As CEO of the League to Save Lake Tahoe, Darcie provides invaluable expertise in environmental stewardship and sustainable practices, ensuring that south shore transportation initiatives align with the preservation of Lake Tahoe’s natural beauty.
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Frank Gerdeman – Social Services Representative: As founding Director of ADVANCE at Lake Tahoe Community College, Frank brings a focus on community needs and workforce development, highlighting the importance of accessible south shore transportation for education and career opportunities.
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Hilary Roverud – City of South Lake Tahoe Representative: As Assistant City Manager for the City of South Lake Tahoe, Hilary provides crucial insights into city planning and policy development, ensuring alignment between municipal strategies and south shore transportation projects.
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Karie Hall – STAR Representative: As SVP and General Manager at Harrah’s and Harvey’s Lake Tahoe, Karie brings extensive experience in hospitality and property operations, offering a valuable perspective on how south shore transportation impacts the visitor and employee experience in the tourism sector.
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Ryan Smith – Recreation Provider Representative: As Senior Manager at Heavenly, Ryan offers insights from the recreation industry, particularly concerning parking and transportation management for a major destination, contributing to solutions for peak season south shore transportation challenges.
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Sharla Hales – Douglas County Representative: As a Douglas County Commissioner, Sharla brings a regional perspective to south shore transportation planning, ensuring collaboration and coordination across county lines for effective and comprehensive solutions.
Conclusion: A Collaborative Approach to South Shore Transportation
The South Shore Transportation Management Association, guided by its dedicated and diverse Board of Directors, is committed to creating a more efficient, sustainable, and accessible transportation network for the South Shore. By bringing together leaders from various sectors, SSTMA ensures a collaborative and comprehensive approach to addressing the evolving needs of south shore transportation. Their collective expertise and commitment are vital to driving positive change and enhancing mobility for the entire South Shore community.
To learn more about SSTMA and its initiatives, please visit ss-tma.org.
